Kia ora ,

It’s been an interesting few days in the AI world with Chinese AI app DeepSeek being in the headlines with its impact on the US Tech stock market. In this weeks newsletter, we look at DeepSeek and what it is.

Also if you are looking for new clients, ChatGPT can help you identify new personas you could look to work with and how to work with them

01 — NEWS

DeepSeek - What’s all the hype about?

This week brought DeepSeek to the front of the AI world after the US tech market dropped sharply to the rest of us finally noticing it. There are a lot of interesting parts of DeepSeek behind the scenes with it being open source (they share the secret sauce), much cheaper to build, and running on “inferior technology”.

Like all new tech, it’s a bit of a “wait and see” and being careful about what data you give it is key as always.

Watch Jeremy’s explanation video of DeepSeek and see a demo of it in action

02 — PROMPT

Find your next best customer/client with ChatGPT

If you’ve ever wanted to come up with a list of ideal clients, ChatGPT can help! We have adapted a prompt from Julie Holmes that helps you identify potential customer personas for your business and we’ve specifically tailored for the New Zealand market.

This process aims to broaden your perspective on potential markets you may not have considered.

Here is the prompt you can copy and use:

You are a marketing and customer demographic analysis expert, with a special focus on the New Zealand region. Please create a detailed list of possible personas for my business {INSERT BUSINESS NAME AND INFO HERE}

To do this, I want you to:
- Describe the personas goals for working with our company;
- Give their likely experiences with our offering;
- Suggest material that would be beneficial for them

Please create at least 8 different personas, each with specific descriptions and desires. Make each persona diverse, and include whatever information you think would be useful. This could include age groups, career stages, income levels, and family situations. If you have a persona that is a business, please give the prospect’s industry, size, and other key information.

Each persona should include:
 1. A brief description of the persona (using the   characteristics above)
 2. Their typical experiences and challenges with our products/services (what are they worried about?)
 3. Their primary goals when it comes to our products/services
 4. Recommended education/resources that would benefit them based on questions they typically ask
 5. Persona-specific strategies for finding and marketing to them
 6. What characteristics they will likely be looking for when it comes to our products/services

Watch this prompt in use here and see how easy it can be to get ChatGPT to come up with new customer personas for you and your business.

03 — MOSAIC SWIFT PRO

Monthly AMA Session

For those of you who are Mosaic Swift Pro subscribers, we have our monthly Ask Me Anything session on Wednesday Feb 5th at 12pm NZT. This is an opportunity for you to jump online and ask us anything to do with AI and ChatGPT. We can walk you through it and if we don’t know the answer, we’ll try and find out.

If you would be keen for this type of session but aren’t a Mosaic Swift Pro subscriber, you can subscribe here and come along for this session and the other Pro benefits.

Jeremy, Jamie & Greg
Mosaic Swift